Free social media audit for small businesses

What is a free social media audit?

It is a short, honest review of your business's social media profiles, done by a person, not a tool that spits out a score. We look at your Facebook, Instagram, LinkedIn, TikTok and X accounts, compare them with what your business is trying to achieve, and send you a written report with the top 5 fixes worth making first.

There is no catch hidden in the small print, so here it is in the large print: we review public information only, we do not need any logins or access, and you do not have to get on a sales call to receive the report. It arrives by email within two business days.

Why does social media matter if my customers find me on Google?

Because many people check you out before they call. They find you on Google or hear about you from a friend, then tap through to your Instagram or Facebook page to see if you look real, active and trustworthy. Social profiles have become a bit like a shop window on a side street: not everyone walks past, but the people who do are already interested.

What they find there shapes the decision. A profile with a last post from two years ago, a broken booking link, or unanswered questions in the comments can quietly send someone to a competitor. None of that shows up in your analytics as a lost lead. The person simply never gets in touch.

What do we review in the audit?

Profile completeness

Name, profile photo, bio, category, location, hours, contact details and website link. We check they are filled in, accurate and consistent across platforms.

Why it matters: mismatched phone numbers or old addresses make people unsure they have found the right business.

Link-in-bio and booking path

We tap every link as a customer would. Does it work on a phone? Does it go somewhere useful, like a booking page or a quote form, or just to your home page?

Why it matters: the bio link is often the only clickable path from a profile to your business. If it is broken or vague, interest goes nowhere.

Posting consistency

We look at how often you post and whether there are long gaps.

Why it matters: you do not need to post every day, but a profile that looks abandoned makes people wonder whether the business is still open.

Content mix

We look at the balance of posts: your work, your team, customer questions answered, offers, and behind-the-scenes content. We also check whether the format suits each platform, such as short video on TikTok and Instagram Reels, or more professional updates on LinkedIn.

Why it matters: a feed of nothing but sales posts is easy to scroll past. A feed that shows what you do and who does it builds trust.

Engagement

We look at likes, comments and shares in context, relative to your follower count and to similar businesses, rather than chasing big numbers.

Why it matters: low engagement can point to the wrong content, the wrong time, or the wrong platform for your audience.

Replies to comments and messages

We check whether public comments and questions get answered, and how quickly. We cannot see your private messages, and we do not pretend to.

Why it matters: an unanswered "how much is this?" under a post is a lost customer sitting in plain view.

What your competitors advertise

We check public ad libraries, mainly the Meta Ad Library, plus LinkedIn's and TikTok's where they show results for your market, to see what ads your main competitors are running and what offers they push.

Why it matters: it shows you what others in your market are paying to promote, which is useful whether or not you run ads yourself. If you decide to advertise, our Meta ads management service can take it from there.

Alignment with your business goals

Finally, we ask the most important question: does any of this support what you actually need? More bookings, more quote requests, hiring, or local awareness. Activity that does not connect to a goal is just activity.

What you get

• A short written report, not a 40-page slide deck.
• A quick snapshot of each platform you are active on.
• Your top 5 fixes, in priority order, with why each one matters and how to do it.
• Notes on which platforms are worth your time and which you could safely ignore.
• Delivered by email within two business days.

The fixes are written so you or your team can make them yourselves. Many of them take less than an hour.

How it works

1. Send us your profile links and one or two sentences about your business and goals, via the contact page.
2. We review your public profiles and a couple of competitors you name, or ones we find.
3. You get the report within two business days. If you have questions, reply to the email and we answer within one business day.

Why is it free, and what happens next?

It is free because it is the easiest way for a new studio like ours to show how we think. If you like the report and would rather not do the work yourself, we offer paid social media management at a fixed monthly price, month-to-month, with every account staying in your name. If you just take the five fixes and run with them, that is genuinely fine too.

We cannot promise followers, viral posts or a set number of leads from social media, and no honest agency can. What we promise is a clear, practical report on time.

Who is the audit not a good fit for?

• Businesses with no social profiles yet. There is nothing to audit. Our free growth audit, which covers your website and Google presence, is the better starting point.
• Large brands with an in-house social team. You need deeper analytics than a public-only review can give.
• Anyone looking for a follower count boost. We do not sell followers or engagement, and the audit will not suggest it.