Google Ads and Meta Ads management for small businesses

Paid advertising that you can measure

Paid ads can fill a calendar quickly, or burn a budget just as quickly. The difference is rarely one clever trick. It is usually sound tracking, sensible targeting, honest offers and landing pages that match the ad. Our Google and Meta ads management service brings those pieces together for small and mid-sized businesses in the US, Australia, the UK, Canada and beyond.

This page is an overview. For detail on each platform, see Google Ads management and Meta Ads management.

Google Ads or Meta Ads: which should you use?

They do different jobs, and many businesses use both.

Google Ads captures existing demand

When someone searches "emergency plumber near me" or "kitchen renovation Brisbane", they already want the service. Google Search ads put you in front of that intent. For local service businesses, Google is often the first channel to test. Some categories can also use Local Services Ads, which work differently; our guide on Local Services Ads vs Search Ads explains the difference.

Meta Ads create demand

Facebook and Instagram ads reach people who are not searching yet but fit your customer profile. They suit visual offers, launches, seasonal promotions, ecommerce products and services where people need to see the result, such as aesthetics, interiors or fitness. They are also strong for retargeting people who visited your site but did not book.

A simple way to decide

• If people search for what you sell, start with Google Search.
• If your offer is visual, new or impulse-friendly, test Meta Ads.
• If you have both search demand and a strong visual story, combine them and let tracked results decide where the budget goes.

What does good ads management include?

An agency that only "runs ads" is not enough. Here is what we handle:

• Conversion tracking first. Calls, form fills, bookings and purchases tracked properly before we spend a dollar on scale.
• Account structure. Campaigns split by service, location and intent so budgets go where they earn.
• Keyword and audience research. Including negative keywords and exclusions, which often save more money than new targeting adds.
• Ad copy and creative. Clear offers, honest claims and visuals made for each placement.
• Landing pages. We review or build pages that match each campaign. See our website design service.
• Policy awareness. Healthcare, aesthetics, finance, housing and some other categories have extra rules on Google and Meta. We check the current policies before launching.
• Weekly optimization. Search terms, bids, budgets, creatives and audiences adjusted based on real results.
• Plain-English reporting. Spend, leads, cost per lead and what we are changing next, in one short monthly report.

How we work

1. Audit

We start with a free growth audit covering your existing ad accounts (if any), tracking, landing pages and competitors' visible ads. You get it within two business days.

2. Plan and fixed-price quote

We agree goals, a starting ad budget, target locations and what counts as a lead. Our management fee is quoted up front and stays separate from your ad spend, which you pay directly to Google or Meta.

3. Set-up

Tracking, campaigns, ads, audiences and landing page fixes. If you already have accounts, we work inside them rather than starting new ones, so you keep the history.

4. Launch and learn

The first weeks are a learning period. We watch search terms and early results closely and cut waste fast.

5. Optimize and report

Every month you get a short report and a call if you want one. We tell you what is working, what is not, and what we recommend, including when we think a channel is not worth your money.

What you get

• Ad accounts in your name with full admin access
• Conversion tracking for calls, forms, bookings or sales
• Campaign structure, keywords, audiences and ad creative
• Landing page recommendations or builds
• Ongoing optimization and budget management
• Monthly plain-English report on spend, leads and cost per lead
• No long-term contract

Common reasons ad budgets get wasted

When we review existing ad accounts, the same problems come up again and again. None of them need a bigger budget to fix:

• No reliable tracking. If calls and forms are not recorded as conversions, nobody can tell which campaigns pay for themselves, including the platform's own bidding systems.
• Broad keywords with no negatives. Ads showing for job seekers, DIY searches or unrelated services quietly eat the budget.
• Every ad pointing to the homepage. A visitor who searched for one specific service should land on a page about that service.
• Tired creative on Meta. The same image running for months stops getting attention, and results drift down.
• Slow follow-up. Leads that wait a day for a call back often book with someone else. We cannot answer your phone, but we can flag the pattern and help you set up instant notifications.
• Targeting areas you do not serve. Location settings that include people merely interested in a place, rather than people located there, can waste spend for local businesses.

Fixing these basics is usually the first month of our work on a takeover account, and it is the kind of thing our free audit points out.

How much do Google and Meta ads cost?

There are two costs: your ad spend, paid directly to the platform, and our management fee. Ads management starts from $750 per month. The right ad budget depends on your market, competition and goals; we recommend a starting budget in your quote and explain why. Our guide on what drives the cost of a lead for renovation companies walks through the main factors, and they apply well beyond building.

Industries where we run ads

We manage campaigns for med spas and aesthetics clinics, builders and renovators, home services, dental practices, real estate and ecommerce brands. Clinics should read our guide to Meta Ads rules for med spas and clinics before writing any ad copy.

Get a free ads and website audit

If you are already running ads, we will look at where the budget goes and where it leaks. If you are not, we will tell you honestly whether ads make sense yet. Request your free growth audit and we will reply within two business days.