Google Ads management for small businesses

Google Ads management that focuses on leads

Google Ads can be the fastest way for a small business to get in front of people who are ready to buy. It can also waste money quickly if keywords are broad, tracking is broken or ads send people to a generic homepage. Our Google Ads management for small businesses is built to avoid those traps and to judge every campaign on calls, bookings and sales.

For an overview of how Google fits with Facebook and Instagram advertising, see Google and Meta Ads.

Which Google Ads campaign types do we manage?

Search campaigns

Text ads on Google results for keywords that show buying intent, such as "bathroom renovation quote" or "lip filler near me". For most local service businesses, this is the core campaign.

Local Services Ads

Available for certain service categories and countries, Local Services Ads appear at the top of some local searches, and you generally pay per lead rather than per click. Eligibility and verification requirements vary. Our guide on Local Services Ads vs Search Ads explains when each makes sense.

Performance Max and Shopping

For ecommerce brands and some lead-generation accounts, Performance Max and Shopping campaigns use product feeds and Google's automation across its channels. They need solid conversion data and careful controls to work well.

Remarketing and YouTube

Used selectively, for example to remind past website visitors about a consultation or offer.

What drives the cost of a lead on Google Ads?

Cost per lead comes down to two things: what you pay per click and how many clicks turn into inquiries. Click costs depend on competition, location, your ad's relevance and the quality of your landing page. Conversion rate depends on your offer, page and follow-up. A labeled example: if clicks average $6 and one in ten clicks becomes an inquiry, each lead costs about $60. Improve the landing page so one in seven converts, and the same clicks produce leads for under $45. We explain this in depth in Google Ads for renovation companies in Australia.

How we manage your Google Ads account

• Tracking first. Calls from ads, calls from the website, form submissions and bookings set up as conversions and tested.
• Tight keyword lists. Focused match types and themes, organized by service and location.
• Negative keywords. Reviewed weekly from the search terms report to cut irrelevant searches such as jobs, DIY and free.
• Location and schedule settings. Ads shown where you actually work and when someone can answer the phone.
• Relevant ads and assets. Headlines that match the search, plus call, location, sitelink and other assets.
• Landing pages that match. We review or build pages for each campaign through our website design team.
• Bidding strategy. Manual or automated bidding chosen based on how much conversion data the account has.
• Policy checks. Healthcare, aesthetics and some other categories have restrictions. We check Google's current advertising policies for your category before launch.

How we work

1. Free audit

Our free growth audit reviews your account (or your market if you are new to ads), tracking and landing pages. Delivered within two business days.

2. Strategy and quote

We agree target services, areas, a starting ad budget and what counts as a qualified lead. Management is quoted as a fixed monthly fee.

3. Build

Tracking, campaigns, keywords, ads and landing page changes. Existing accounts are restructured rather than replaced, so you keep your history.

4. Optimize weekly

Search terms, bids, budgets, ads and assets reviewed and adjusted.

5. Report monthly

A short report covering spend, leads, cost per lead, what changed and what is next. We also ask you about lead quality, because the best data often sits with whoever answers the phone.

What you get

• Account audit and campaign plan
• Conversion tracking for calls, forms and bookings
• Search, Local Services, Shopping or Performance Max campaigns as suitable
• Keyword research and ongoing negative keyword management
• Ad copy and assets
• Landing page recommendations
• Monthly plain-English report
• Admin access to your account at all times

Is Google Ads right for my business?

It usually is if people search for what you offer, you can handle more inquiries, and the value of a new customer comfortably covers the cost of winning one. It may not be the right first step if your website is slow or unclear; in that case we will suggest fixing the site first. We would rather say that than spend your budget on a page that does not convert.

What does a good Google Ads landing page include?

The click is only half the job. A landing page that converts paid traffic usually has:

• A headline that repeats what the person searched for
• Your service area and a reason to choose you, stated plainly
• Tap-to-call and a short form visible without scrolling on a phone
• Genuine reviews, licenses or credentials you actually hold
• Fast load times on mobile data

Industries we run Google Ads for

We manage Google Ads for builders and renovation companies, home services, med spas, dental practices, law firms, auto services and ecommerce brands.

Pricing

Google Ads management starts from $750 per month, plus your ad spend paid directly to Google. Our complete package, which combines ads and social media, starts from $1,500 per month. No long-term contract.

See where your ad budget is going

Request a free growth audit and we will review your Google Ads account, tracking and landing pages and send the top fixes within two business days. Prefer Meta Ads? We can review those too.